Best ways to attract customers for your import export business in Vietnam

Are you looking to find best customers for your import export business in Vietnam? If so, it is important to know certain aspects. Vietnam is a great place for doing business. The country attracts many businesses from all across the globe because of its wide talent pool, affordable workforce, good environment for doing business and incredibly strong economic development.

As per Vietnam Import Data the value of imports of goods and services in the country in to the GDP was 93.18%. To find customers the importers and exporters must have a planned marketing strategy. The strategies include both online as well as offline promotions.

The businesses must have worldwide visibility of their product to get maximum export order.

Here are some of the best ways to attract customers to import export business in Vietnam

1. Market research: The importers and exporters need to do a quick market research of their products. As per Vietnam Export Data, the country exported a total of US$ 356 billion, making it number 18th exporter in the world. The businesses can do primary and secondary research to find active buyers for the product and to know market trends. They use import export data, market research publications and others to check the demand of the products and the profit margin in Vietnam. The import export data by professional data service provider is the best and most authentic source of information for Vietnam importers and exporters. It provides a reliable data along with shipment records that will help the businesses analyze the market and make informed business decisions. The professional business intelligence sources provide trade data that include genuine information about active Vietnam importers of the product.

2. Attend trade shows: The importers and exporters of Vietnam can make their presence in various trade shows and fairs and attract customers. They try to build relationships with the clients and try to crack export or import order. Trade associations in Vietnam organize exhibitions and events on various industries that provide a platform to importers and exporters for finding new customers. For instance Vietnam Expo is organized annually by Vinexad Company over last two decades. Vietnam Trade show like Propack Vietnam is an international exhibition on food processing, package technology and equipment that is held once in a year. There are various trade shows organized in Vietnam and it helps to locate active customers in the country.

3. Vietnam Embassies: Approach Vietnam embassies to get the details of exporters or importers of your product. Staying connected towith Vietnam Embassies is one of the best ways to find customers in Vietnam for the product. Vietnam Embassy is located in almost all the nations all across the globe to help importers and exporters in many ways for their business. The Embassy will provide the best way to importers and exporters of Vietnam to contact customers. They also provide specific details on market components.

4. Export promotion council: Export promotion council plays a key role in boosting business capabilities of the corporate.  It covers information on trade partners, market components, and database on products. By staying connected with the export promotion council the businesses can get customers details of Vietnam. They will also guide for proper marketing in trade. Furthermore, they will also extend their services in finding buyers for the products. For instance, textile promotion council of Vietnam provides the market updates on the textile industry with the details of traders including Vietnam’s customer’s name.

5. Social media and Google marketing: In the digital-era, internet is used to connect to the large number of buyers without much expense. Email marketing will help Vietnam importers and exporters to get customers. The communication through email and phones can help business convert lead into order. Also a mobile responsive, multi-lingual and international website will help business rope in mammoth target customers all across the globe easily. Website is the first impression and thus it has to be developed in a professional way. Website must also have proper lead collection forms to convert visitors to leads. Businesses can join social media and Google to increase the business reach and visibility. With major social media platforms like Facebook, LinkedIn and others businesses can increase their reach and visibility.

6. Data service providers: Business can get information about their customers through the data service providers. With the help of importers and exporters to get detail of their target audience for a specific product. The data service providers with the help of authentic Global Import Export Data will help businesses get inputs about their target customers so that they can make informed business decisions on how to attract them. 

Wrap up

Vietnam is a great country for doing business. Importers and Exporters can get real time information about their customers through above given ways. The data will help businesses to analyze their competitors, know their target audience and make apt decisions.

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